Home Tags Marketing

Tag: Marketing

FCA warns UK fintech influencers to stay within legal lanes

UK fintechs must keep their social media marketing, particularly regarding the use of influencers, in line with Financial Conduct Authority (FCA) guidelines. The UK’s financial...

Mollie and Klaviyo partner to enhance merchant marketing

Mollie has announced a new integration and joint marketing effort with Klaviyo, allowing merchants to collect payment transactions within the latter’s platform to personalise...

Visa continues to support US Soccer in renewed partnership

The US Soccer Federation (USSF) and Visa have announced a renewed partnership that will see the card network giant remain as the exclusive payment...

AstroPay aims for ‘best fan experience’ in Wolves extension

AstroPay has announced the extension of its partnership with Premier League club Wolverhampton Wanderers.  The global fintech has been a principal partner of Wolves since...

Trio of digital currency ads reprimanded by the ASA 

A trio of ads for digital assets have been reprimanded by the ASA, over not illustrating the risks involved in the potential investment.  One of...

Football Media: How crypto firms are using the World Cup for...

With the 2022 FIFA World Cup in full swing, the world’s largest sports tournament has become an extremely valuable opportunity for companies to market...

Geraint Jones joins Money20/20 as new Global VP Marketing

Jones brings to Money20/20 nearly two decades of brand advertising across a wide range of sectors.

Dak Prescott becomes Blockchain.com’s first brand ambassador

Dallas Cowboys quarterback Dak Prescott has joined crypto platform Blockchain.com as its first-ever brand ambassador in a multi-year partnership.  Off the back of Blockchain.com’s first-ever...

ASA issues warning as crypto advertising regulations are set to tighten 

Advertising watchdog, the Advertising Standards Authority, has issued a warning to crypto firms ahead of a tightening of  regulations in the UK.  New regulations are...

Crypto exchange platform FTX enhances activations via Wasserman collaboration

Cryptocurrency exchange platform FTX has linked with global sports, music and marketing agency Wasserman to bolster its global activations.  As part of the collaboration, Wasserman...

Latest News