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Contact Details

Riverbank House,

1 Putney Bridge Approach,

London SW6 3JD

Tel: +44 (0) 161 367 1250

Email: [email protected]

About us

PaymentExpert.com (PE) is a dedicated news portal, covering the fast-changing global payments sector, with a focus on the wide range of disruptions and new disciplines that are impacting all business stakeholders, value chains and commercial cycles.

Rasmus Sojmark

Position: CEO & Founder

Football Team: AC Milan, Chelsea

Rasmus has 15 years industry experience, with an early career start as commercial director of BetBrain.com, and founding team member of EveryMatrix. In 2009 he founded SBC Global (a highly successful events, news and media business) and Oddslife.com (a b2b social sportsbook platform).

He holds a University Masters Degree in International Marketing, with a dissertation that researched and analysed both online and land based sports betting behaviour. His work was later presented and published in academic books at Aalborg University.

While at EveryMatrix he won EGR Awards for Best Sportsbook Innovation 2010, Sports Betting Rising Star 2011 and special commendation for White Label Partner of the Year 2011. In 2008 and 2009 he won back-to-back IGB Awards for Best Sports Betting Affiliate and the Best Overall Affiliate with BetBrain.com.

Ted Menmuir

Position: Content Director

Football Team: I dont like football

Content Director for SBC operations, Ted has built the leading high coverage news, opinion and features platform for the sports betting sector.  A UCL Masters’ Tech & Management graduate, Ted has a passion for writing about technology/innovation entering the betting industry, new start-ups, ventures and politics and culture.

Liam Machin

Position: Journalist

Football Team: Burton Albion

Born and raised in the home of Marmite and brewing capital of the world – Burton Upon Trent. Not talented or athletic enough to become a sportsman he instead chose to study a course based on reporting about them.  

Andrew McCarron

Position: Managing Director

Football Team: Manchester United

Andrew McCarron started in the gambling industry with a weekend job in a bookies and began writing about it in 1998. He hasn’t stopped since. After roles at Coinslot International, Coinslot Review & Euroslot Worldwide, he was the first editor of Betting Business when it launched in 2004. Ten years later he joined SBC as MD where he helped launch the new look SBC News and the betting focused trade show Betting on Football. He’s been keeping busy since.

Paul Mills

Position: Chief Operating Officer

Football Team: Celtic

Shortly after the 2002 World Cup Paul started his career in events and gaming with ATE working as part of the sales team on ATEI, ICE, EIG and the Betting Show. When Clarion Events acquired ATE, he moved into the operations department where he worked across the company’s wider portfolio of events and headed up the Trade Operations Team. Throughout this time, he still was involved with the gaming department managing the operations and logistics across all the gaming events. Latterly he was responsible for creating and leading the Totally Gaming Academy.

In July 2017 Paul joined SBC to head up SBC’s events team.

Neil Judson

Position: Senior Sales Manager

Football Team: Manchester United

Neil has been in the gaming industry since 2007 and his main gaming background is publishing where he started out at Betting Business magazine with my SBC MD Andrew McCarron. Since then he has experience of working with SG Gaming and InterGame… all leading to SBC Global which provides something new and challenging (in a good way) on a daily basis.

Conall McCabe

Position: Commercial Manager

Football Team: Manchester United

Conall McCabe has been involved in the Sales and Commercial sector for all of his working life. Upon leaving University with a Marketing degree, Conall worked in the charity Fundraising sector, which culminated in him running the entire F2F British Red Cross Fundraising operations across their Manchester and Leeds offices. He was also responsible for heading up sales and launching various brands in the diversity and equality industry at an organisation called Diversiton. He joined SBC in January 2016. He is passionate about the Betting and Gaming industry, and has a strong fondness for watching football, playing poker, and enjoying the social side of events.F

Alyona Gromova

Position: Eastern European Head of Sales

Football Team: Dynamo Kyiv

Alyona Gromova after she finished the National Technical University of Ukraine, she worked for a short time in a land-based casino. Then, she u

ndertook marketing roles in the food & beverage field for several years. She has an excellent knowledge of the Ukrainian, as well as the rest of the Eastern Europe markets. She has been working for Oddslife since January 2015 and from January 2017 she joined SBC, and she is responsible for all the Eastern European markets.

Reece Calderbank

Position: Account Manager

Football Team: Manchester United

Reece has a strong sales background with over 8 years experience in the B2B sector, he is passionate about sport and will be part the SBC Sales team. His main focus will be on delegate sales for our events and strengthening our network in the industry.

Luke Massey

Position: Head of Media

Football Team: Manchester United

A graduate from both Loughborough University and the British College of Journalism, Luke Massey joined SBC Global as Content Manager in January 2016, having spent four years working for social

betting network Oddslife.com. Luke is responsible for featured stories about SBC Media clients and press coverage for SBC Events, as well as breaking B2B news and interviews around the biggest sports betting based companies. Through his work with SBC Media, he is also a regular contributor on TotallyGaming.com.F

Joe Streeter

Position: Journalist

Football Team: Manchester United

After graduating from the University of Bedfordshire with a First Class Honours degree in Sports Journalism, Joe went onto achieve a Masters degree in International Journalism. Prior to taking his first step into paid journalism with SBC, Joe was working in the industry at Ladbrokes.

Craig Davies

Position: Journalist

Football Team: Liverpool

Craig Davies is a writing enthusiast who joined SBC in September 2017, following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling.

During his time at the University of Central Lancashire, Craig grasped every opportunity he could to gain experience writing on sports. Culminating in a year spent working for The Lancashire Telegraph at Blackburn Rovers during the, then Premier League side’s, 2009/10 season.

Upon graduating with a degree in Sports Journalism, he began working for the Tameside Reporter, a regional title, where his primary duty was news, however, it quickly turned into something of a joint role with sports incorporated into the mix.

After the newspaper entered administration Craig began doing freelance work for a number of websites in several different fields, before donning a backpack for a two year stay in Australia and South Eastern Asia. Short story writing as he ambled from place to place.

Eventually all roads led to home, and his position as a Journalist for SBC.F

Chris Murphy

Position: Editor SBC News Americas

Football Team: Manchester City

Chris has been writing about the gaming industry since 1990, as a reporter and editor at Coinslot International and Coinslot Review and a well-travelled journalist for EuroSlot. He has covered some of the biggest stories in virtually every area of the business from street gaming, casinos and betting in the UK and around the world. Chris has also worked in public relations for the travel sector and prior to joining SBC News was media and communications manager with NOVOMATIC UK.

Stewart Darkin

Position: Editor, CasinoBeats.com

Football Team: Tottenham Hotspur

Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in January 2018 to oversee the growth and development of the CasinoBeats brand. He has a wife, two kids, two dogs and two degrees, and – as a Spurs fan – continues to believe that the good times are just around the corner.

Dennis Algreen

Position: Head of Marketing

Football Team: Real Madrid, AC Horsens

After finishing a Masters degree in International Marketing in Denmark in 2007, Dennis got into sales, account management and digital marketing of websites and other digital solutions.

He joined the SBC Global team in Sept 2016 and very much enjoys being a part of the continued growth of the company in a challenging environment. In his spare time he likes to play golf, socialise with friends, go to football games and see some of the sites London has to offer.

Martin Hodges

Position: Marketing Manager

Football Team: Arsenal

Martin has been involved in the online gaming and sports industries for over 10 years. Previously a marketing manager for a bet brokerage service in London before setting up his own mobile betting company. Martin has also worked with some of the biggest names in English football responsible for increasing revenue and fan engagement through marketing and commercial opportunities. Martin is a keen armchair sports fan – especially in football, rugby, F1, martial arts and boxing. Martin joined the SBC Global team in January 2018.

Andre Anastasi

Position: Marketing Coordinator

Football Team: Chelsea

Andre joined SBC after completing his Masters degree in Marketing & Strategy at Kingston University in November 2018. Prior to this, he achieved a Bachelors in Business Management and is currently looking to extend his marketing achievements with a Diploma in Professional Marketing with CIM.

Being a passionate football and Chelsea fan, Andre has been a season ticket holder at the club for over 18 years and thrives working for SBC as he’s an avid supporter of most sports and has a keen interest in the sports betting industry.

Gabor Tatrai

Position: Design Director

Football Team: Barcelona, Chelsea

Gabor has been a designer for more than 17 years. In Hungary, he has created and managed a huge number of online and offline campaigns, with names like BMW, Tesco, T-Mobile, Samsung, Nestle, Renault, Adidas and E-ON, ensuring their brand awareness and digital presence is as shiny and effective as it can be. After he moved to London in 2014, he focused on customer and user experience and has worked with many startups to boost growth and fulfil business potential. In 2016 he joined Oddslife as a Senior UX/UI designer and takes care the user experience of their digital product.

Bettina Sojmark

Position: Head of Print Production

Bettina Sojmark, Senior Creative Artworker since 2002. Lives in London. Worked in advertising in Denmark for 5 years before coming to London in 2007. Worked for the Folio Society for 3 years before moving on to TAG in 2010. Worked as Brand Guardian on the H&M account for 5 years. In 2015 she started working for Oliver Marketing on the Starbucks account and stayed for 2 years. She has been working for SBC since January 2017.

Ivaylo Delchev 

Position: Senior Visual & UI Designer

Football Team: Chelsea

Design has been a passion and part of Ivo’s life since his teens, studying Applied Arts at high school in Bulgaria and then Creative Advertising in London. With over 7 years experience in varied multi media design positions, Ivo always strives to evolve and in his spare time you’ll either find him honing his skills with new software or enjoying a Chelsea game.

Perthenia Thomas

Position: Graphic Designer

Football Team: Arsenal Perthenia was born and bred in Cape Town, South Africa and moved over to London in 2016. She began her graphic design journey in e-commerce in the travel industry and then moved to fashion where she also gained some art direction experience. She has a growing interest in front-end development and excited to learn more. Perthenia is an explorer, nature lover and culture vulture, when not working you will find her chilling out in a park soaking up sun or dancing the night away.

Ana Luiza Olanescu

Position: Head of Conference Production & Content

Football Team: Arsenal

With 4 years of experience working in the events space, Ana joins us from Informa, where she was Editor in Chief in the Global Finance division for the Risk & Infrastructure portfolio. After years of getting the ins and outs of the most quantitative minds in the world, she decided to follow her passion for the gaming sector, and it with her conference organising skills.

Ana thrives in multicultural environments, and is a natural-born communicator who speaks 4 foreign languages. In her professional career, she has been very successful at building business connections across many continents, particularly in Asia where she spent extensive time living in Japan. She is very enthusiastic to be joining a young motivated team who is bound to break record after record in the sports betting events world.

Charlotte Cowdrey

Position: Head of Events

Football Team: Portsmouth

Charlotte has worked in the trade events industry for over 10 years within various industries organising conferences, exhibitions and awards. Charlotte worked for the gaming division at Clarion Events for 7 years looking after the Special Eve
nts, VIPs and regulators to name but a few. In October 2017 Charlotte joined the SBC team as Head of Events.

Emma Winstanley

Position: Event Manager

Football Team: Manchester United

After graduating from the University of Bournemouth with a degree in Business Management, Emma went onto achieve a Post Graduate Diploma in Event Management from the Charted Institute of Marketing. After a placement role at Clarion Events in the Defence Portfolio, Emma secured a position at Clarion Gaming working across exhibitions such as ICE and EiG. As well as managing the operations of international conferences such as the Japan Gaming Congress and the World Regulatory Briefing series. 4 years later: Emma joins SBC in November 2018 to assist with the Operations for the expanding SBC Events portfolio.

Olivia Turnbull

Position: Events & Sales Assistant

Olivia Turnbull began interning for SBC in the summer of 2016, before completing an Executive PA programme at Quest Professional. She joined the London SBC office full time from September 2017 as a sales & events assistant.


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