CashtoCode has confirmed its expansion into Australia through a partnership with epay Australia.
As part of the link, the service is now live across more than 2,000 retail locations including petrol stations, newsagents, and small independent stores, with plans to increase that number to 11,000 later this year.
“Australia offers a fantastic business opportunity for online wagering and betting brands,” commented CashtoCode CEO and co-founder, Jens Bader. “It is a thriving market and one we’re keen to play a part in. We’ve seen in Europe and our other international markets that cash can be a great payment option for customers that are keen to control their payment speed, or simply prefer it for privacy reasons. We expect to see the same situation in Australia, and believe that many Australian operators are looking to diversify their payment options for players.”
CashtoCode enables Australian users to top up a variety of online wallets accounts via cash or deposits made in store, and it is aiming its service at online betting brands that have gained an Australian license for online sports betting and skill games.
It comes as offering a wide variety of deposit options becomes an increasingly prevalent priority for Australian operators, as they seek to maximise user engagement.
Furthermore, the deal marks the first time that CashtoCode has been made available in Australia, and it follows multiple successful expansion efforts in 2021, including other countries in Asia Pacific, some Africa nations, and markets across Latin America.
Expert Analysis: CashtoCode’s expansion into Australia can be seen as a significantly positive move for operators in the region, as their offering can bolster the user experience and evolve the payment journey.