Forter, a specialist in e-commerce fraud prevention, has joined the Adobe Exchange Partner programme as an Accelerate partner, enabling Magento customers to increase their approval rates by reducing false declines.
The collaboration seeks to deliver a friction-free shopping experience and instantly identify and block fraud – maximising user engagement for the firm.
“Consumers are behaving in ways they never have before,” said Michael Reitblat, CEO, Forter. “Merchants need the ability to accurately identify legitimate behaviour in real-time to limit false declines, reduce friction and optimise the end-to-end customer journey. Our relationship with Adobe enables merchants to join the largest network of trust and provides a seamless user experience with minimal effort.”
Forter’s ecosystem of trust made up of merchants, banks and payment providers committed to fighting fraud together processes over $200 billion in online transactions and protects close to a billion users.
The group’s global network, combined with its identity-based fraud prevention solution, provides a comprehensive view of legitimate and fraudulent behaviours, allowing Adobe customers to approve more transactions in real-time while reducing friction for legitimate customers.
With this collaboration, Magento merchants can leverage a Magento plug-in to streamline the integration, enabling them to go live with Forter nearly instantaneously.
Cody Crnkovich, Head of Partner Programmes at Adobe added: “Today’s consumers have high expectations of the brands they buy from. They expect to shop with full confidence and security across any channel and service. With Forter, Magento merchants can deliver against those expectations and are able to provide the seamless experiences customers expect, while accepting more transactions.”