Strengthening its focus and commitment to safer gambling and detecting vulnerable players, Better Collective has increased its ownership in Mindway AI to 90 per cent. 

Utilising artificial intelligence, Mindway specialises in software solutions based on and neuroscience for identifying, preventing and intervening in at-risk and problem gambling. 

Jesper Søgaard, CEO of Better Collective, stated: “Responsible gambling remains a strategic focus area for Better Collective where we continue to increase our efforts. We see Mindway AI’s technologies and software solutions as best-in-class and foresee the business will play an increasingly important role in the iGaming ecosystem, as responsible gambling continues to be at the very top of the industry agenda and in society as a whole. 

“It has been impressive to follow the strong development of the company over the last year since our initial investment and I am excited to further build on the promising collaboration we have established and to find new areas where our core competencies can be crossed and utilised for the benefit of the partners and players.”

The increase in Better Collective’s stake in Mindway shares was confirmed at the start of the new year and took place for a total price of 17 million DKK. 

Having played a key part in the deal, Rasmus Kjærgaard, CEO of Mindway AI, added: “I am excited that Mindway AI now joins the Better Collective Group, an organisation that shares our purpose and values and has a genuine wish to create a safe and sustainable betting and gambling environment for players worldwide. 

“With this investment, we now form closer ties to an organisation that has the industry network and muscles to further accelerate the development of our business. I look forward to continuing the strong growth journey Mindway AI has been on and to further expand our footprint globally.”