Financial infrastructure API, Fidel has bolstered its offering through the enabling of offers within Google Pay.
It enhances how the firm rewards users in the US, generating increasingly rewarding experiences.
Josh Woodward, Director, Google Pay commented: “Flexibility and convenience sit at the heart of the Google Pay platform. Offers create a highly scalable opportunity for affiliated merchants to deepen consumer engagement with dynamic, personalised rewards.
“This creates a new way for merchants to engage with their customers while allowing our users the freedom over how they pay, where they shop and how they spend their rewards.”
Fidel’s API enables users of Google Pay to earn cashback rewards with a selection of Google’s merchant partners across retail, dining and grocery sectors, among others.
Further personalising the approach, users opt-in and link selected payment cards before selecting individual offers from affiliated merchants. These measures place the decision to unlock rewards entirely in the hands of users.
Sherri Haymond, Executive Vice President, Digital Partnerships at Mastercard emphasised: “The demand for comprehensive digital payments is growing exponentially. Fidel is making great headway in enhancing the digital commerce experience for merchants and consumers alike, and we value our shared commitment to enhance the overall user journey.”
Matt Dill, SVP and Head of Innovation & Strategic Partnerships at Visa, added: “Partners like Fidel, and experiences like Google Pay’s, further attest to the opportunity to make payments even more deeply integrated in our everyday lives. We look forward to supporting this initiative and future collaboration opportunities around the world.”
“We see ourselves as an enabler of payment-led innovation, so being able to collaborate with Google Pay is an exciting milestone for Fidel in the US,” concluded Dev Subrata, Founder and CEO of Fidel. “Working with a leading, global brand to generate new value for users — and maximizing control and convenience while we do it — is the major driving force behind the technology we build.”
