Strengthening the firm’s capabilities in compliance with regulatory requirements in different gaming jurisdictions, Avento Group has announced a new collaboration with Gaming Innovation Group (GiG).
The link will see Avento Group take advantage of the specialist automated marketing compliance screening tool, GiG Comply, as it continues its expansion into new markets.
Ben Clemes, Chief Commercial Officer at GiG, commented: “We are very happy to have signed Avento Group to our marketing compliance tool GiG Comply. It is always a proud moment when a client like Avento Group chooses our compliance solution to help ensure that they continue to stay at the forefront of responsible gaming.”
The compliance monitoring system has the ability to scan more than 30,000 web pages each day, referencing operator brands and domains to ensure that their marketing strategies are compliant with the market’s regulations.
Christine Bonaci, Senior Legal and Compliance officer from Avento MT Limited, added: “Being able to ensure brand security, player safety and at the same time abiding the different regulations has never been more important and we are sure that partnering up with GiG Comply will help make our work process easier.”
The tool was recently elevated by the GiG, with it adding a new language detection feature which allows operators to ensure that they are compliant with regulatory guidelines in particular markets.
