Klarna, the specialist global payments provider and shopping service, has deepened commerce engagement with the global rollout of its new iOS price drop widget, allowing consumers to stay on top of the latest deals and sales.
The feature launches alongside new curated holiday Wish Lists, deals and inspirational content to help savvy shoppers buy the perfect gifts for everyone on their lists this holiday season.
Daniel Lange, Senior Product Director at Klarna, commented: “With online shopping becoming the new norm and as people prepare for the upcoming holiday season, the Klarna app can play an integral role in simplifying this busy shopping period. With these new features, we want shoppers to feel in control while getting access to all of the best products and brands in a simple and tailored way, all from the comfort of home.”
The new widget allows consumers to ensure they gain a greater understanding of when items are for sale through a host of updates.
Consumers will be able to receive real-time updates on price changes for their saved items by simply looking at the home screen on their smartphone. The widget rotates through a selection of shoppers’ most relevant items and saved products based on price updates to make sure they don’t miss an opportunity.
In the Klarna app itself, shoppers can browse curated Wish Lists and personalised deals based on price points, shopping categories, and holiday gift recipients. The Klarna app, which regularly provides users with a variety of personalized, inspirational content, will now also provide trending Black Friday shopping deals from key merchants including Foot Locker, GameStop, Express, and more. The new Deals section will provide users a dedicated space to search and browse a list of thousands of merchant discounts that are updated daily.
Expert analysis: This launch couldn’t come at a more apt time as the holiday period, which is one of the busiest of the year, is likely to be increasingly digitalised due to the current pandemic
