Visa has deepened its presence in Southeast Asia, through a new partnership with EVOS Esports.
As part of the collaboration, fans will receive 50 per cent off an EVOS+ Esports membership when they utilise Visa. The esports organisation will also enable Visa payments for in-game currency purchases and merchandise. Financial terms and length of the agreement were not disclosed.
Riko Abdurrahman, President Director of Visa Worldwide Indonesia emphasised: “In line with our vision to be the best way to pay and be paid, for everyone, everywhere, Visa believes in enabling the seamless payment experience to enhance the esports ecosystem in Indonesia, and powering EVOS Esports’ ‘Unlock Your Dreams’ in this collaboration is testament to that.”
The move marks the continued focus on sponsorship for Visa, with the firm also strengthening its partnership with UEFA, announcing a €50,000 donation to the UEFA Foundation for Children as part of its Player Of The Match Award activation at this weekend’s Women’s Champions League Final in San Sebastián.
It marks the continuation of a well-established relationship between the two entities, as Visa continues to celebrate individual excellence in women’s football by presenting the Player of the Match Award following Sunday’s final match.
This year, Visa will go one step further by giving the recipient of the award the opportunity to choose one of the 245 projects supported by the UEFA Foundation for Children to receive the €50,000 donation from Visa. The partnership comes at a time of growth for EVOS, which secured over £7 million across several rounds in 2019. The organisation has since made alliances with peripheral brand Armaggeddon and Lazada Indonesia, a domestic branch of international e-commerce group Lazada Group that is committed to supporting the growth of mobile esports in Indonesia.
