Banking application Lunar has announced a three-year partnership with esports conglomerate Astralis Group.
In partnering with the parent organisation of Astralis, Future FC and Origen, the firm is seeking to gain elevated exposure through a presence in esports.
The partnership includes a branded payment card and digital content available exclusively for those who use the Lunar banking app.
Whilst the exact terms of this partnership are unknown, a press release states that “the three-year deal is described as ‘of significant commercial value’ to Astralis and it makes Lunar the exclusive financial partner for Astralis Group in the Nordics.”
Jakob Lund Kristensen, CCO and Co-founder of Astralis Group, commented on the deal: “Esports appeals to a growing, global audience, and one of our strengths is our access to a generation of digital natives. Lunar’s way of rethinking banking, use of gamification and digital entertainment is very much in line with our strategy and it matches our primary target audience.”
The exclusive content available to users on the Lunar app will include “interviews and behind-the-scenes insights from the team in a form where the future of entertainment meets the future of banking.” The deal specifically includes Astralis Group’s Counter-Strike: Global Offensive brand, Astralis.
Ken Villum Klausen, CEO and Founder of Lunar, added: “In our new partnership with Astralis Group around the Astralis team we morph banking and entertainment providing a whole new experience for the fans. We do this comprehensive move to drive engagement with our users, and the Astralis partnership is a significant step in creating a financial super app and connecting with our users in new ways.”
