Indian firm ICICI Bank has enhanced user engagement through its newest banking service on WhatsApp, enabling its customers to access a variety of their banking requirements at home.
The new 24/7 service is expected to reduce the amount of people having to leave the house to go to the bank during the world’s fight against the coronavirus, it follows a trend of finance services encouraging customers to bank remotely during the crisis.
Anup Bagchi, Executive Director, ICICI Bank stated: “It has always been our endeavour to offer improved convenience to our customers. Recently, we had rolled out ‘ICICIStack’, the most comprehensive digital platform in the country by a bank as it can facilitate crores of customers to continue all their banking, digitally and from a remote location, without visiting a bank branch.
“Now, we have introduced this service on WhatsApp, one of the most popular instant messaging applications in the world. Our retail customers can execute a host of their banking requirements on their own, without visiting a branch.
“The services are instantaneous and secure. With the growing prominence of social media in every-day life, we believe that this would add immense convenience to our customers, as it allows them to bank while they are on social media.”
ICICI Bank customers will be able to check their account balance, last three transactions, credit card limit, whilst also getting details of instant loan offers and block/unblock credit & debit cards.
In addition, the service can also get details of the nearest three ICICI Bank ATMs and branches in its vicinity.
As stated prior, the company’s WhatsApp announcement comes after the news of ‘ICICIStack’, the firm’s new set of digital banking and APIs which ensures uninterrupted banking experience to customers, both in retail and business.
Remote banking and limiting the use of cash has increased globally as the COVID-19 crisis has deepened in the UK, just last week a research by Link revealed a substantial drop in use of cash.
