Chime has elevated its presence within sports sponsorship, unveiling a new partnership with NBA side Dallas Mavericks.
The mobile banking app and debit card, focused on innovative banking services, is one of the fastest-growing online banking accounts in the U.S.
The deal will include a patch on all Maverick player jerseys and other strategic promotional, advertising and community partnerships.
Chime CEO and co-founder Chris Britt stated: “We are thrilled to announce our partnership with the Mavs, one of the most dynamic teams in the NBA.
“We can’t think of an organisation that better exemplifies our values of inclusivity and teamwork and shares an unparalleled commitment to the fans.”
“We share the same goal of nurturing an extraordinary workplace culture,” added Mavericks’ CEO Cynt Marshall. “It’s clear in spending time with the employees of Chime that every voice matters and everybody belongs, just like at the Mavericks.”
Beginning with Friday’s home game against Portland, the Chime logo will be on the front left shoulder strap of all four of the Mavericks’ uniform jerseys and authentic jerseys sold at the merchandise shops. The Chime logo also will grace the court at the American Airlines Center, starting with Tuesday’s game against the Los Angeles Clippers.
Mavericks’ owner Mark Cuban emphasised Chime’s business philosophy aligns perfectly with that of the Mavericks: “The experience that Chime has developed for their members is truly setting the standard in financial services, similar to what we strive to provide to MFFLs (Mavs Fans For Life) more than 41 nights a year at American Airlines Center. I look forward to showing NBA and Mavs fans how good Chime products are.”
The companies will team on the Venture Entrepreneurial Expedition, a program to guide students through their personal journey to becoming successful in business. The Mavs launched the program in 2017 and have reached thousands of students throughout North Texas.
It will be one of many initiatives on which the companies will collaborate, with a strong focus on financial literacy and education while also contributing to the Mavs Foundation supporting women, children and families in need.
