iovation launches new US products ahead of NFL kick-off

iovation, a TransUnion-owned fraud and risk prevention company, has launched a new package of solutions as the firm prepares for the “challenges in the US online gambling market.”

With a focus on the process of onboarding new players, iovation aims to support US online gambling operators comply with new regulations, combat fraud and drive player experience. 

Having previously helped the growth of the European market, iovation said it is basing much of its new products on the past 15 years where it has supported  over 100 operators and platform providers.

“The online gambling gold rush today in the US is akin to what we saw nearly two decades ago when iovation first began working with European operators as countries there began to legalise online gambling,” commented iovation co-founder Greg Pierson.

“With states legalising online gambling and the American fantasy football season kicking off, operators are sprinting to launch apps and websites. They are putting most of their efforts into getting users with less emphasis on preventing gambling issues.”

The Portland-based firm encapsulated the fundamental issues into five key areas for U.S. gambling operators which include: age verification, bonus abuse, credit card fraud,  self-exclusion and managing play by boundaries (geolocation).

iovation has a service provider license in Nevada, with many iovation partners operating in the United States. This includes SBTech which will power online sports betting for the Oregon State Lottery’s new sports betting brand, “Scoreboard.”

“SBTech puts player protection and anti-money laundering at the heart of our platform operations for our partners in regulated regions across the US, Europe and emerging markets.” said Andrew Cochrane, Chief Development Officer at SBTech. 

“Thanks to our expanded partnership with iovation, these partners now have access to the industry’s most advanced device recognition technology enabling them to instantly identify and authorize verified players and significantly reduce levels of potential fraud.”