Blockchain-powered cryptocurrency exchange GCOX has landed a new, first of its kind partnership with top Spanish football division LaLiga.
GCOX will become the league’s first official partner within the cryptocurrency and blockchain sector covering Asia and the Middle East.
Through the agreement, GCOX will provide “exclusive” products, services, social interactions, football tourism and ‘Money Can’t Buy Experiences’ for fans of LaLiga and the crypto community.
Speaking about the partnership, LaLiga’s managing director for Southeast Asia, Japan, South Korea and Australia, Ivan Codina, said: “This partnership represents a significant step in terms of our strategy in Asia.
“We’re looking to roll out a long-term plan that not only allows the LaLiga brand to grow in this market but one that also promotes the development of the national game and provides spaces where fans are able to get a sense of the passion that surrounds the competition at close quarters.”
GCOX expect the partnership to increase the number of new business opportunities through football clinics, pre-season fixtures against local clubs, digital activations, events with ambassadors along with the exclusive products and services.
“We’re really pleased to be announcing this partnership with a world-class competition like LaLiga,” commented Sir Dr. Jeffrey Lin, CEO, GCOX.
“This partnership will allow us to provide specific customer groups with opportunities, as well as attracting new customers and football fans, who will get to experience what LaLiga is all about.”
Founded in 2017, the Global Crypto Offering Exchange (GCOX) is acrypto token exchange that enables celebrities to create, list and trade their own crypto tokens, known as Celebrity Tokens – LaLiga will now have its own thanks to the partnership.
“There is no better partner than GCOX in terms of achieving our growth plans in Asia and the Middle East,” added Codina.
“The firm’s relationships and its experience, along with the launch of its tokens featuring top-level athletes such as Manny Pacquiao, Michael Owen and Caroline Wozniacki, provide assurance of strong partnership and future collaboration projects.”
