Online banking payments company Trustly has unveiled Louise Nylén as the companies first chief marketing officer (CMO).
The appointment will see Nylén responsible for all of Trustly’s marketing and brand-related activities.
Oscar Berglund, CEO at Trusty commented: “I am delighted to welcome Louise to Trustly.
“Her marketing expertise, proven ability to drive successful growth and solid leadership skills make her a valuable addition to the team as we build the next-generation payments network.”
In the newly established role Nylén will report to the CEO, be part of the management team and play a decisive role in driving Trustly’s growth.
Nylén boasts a career with 20 years of international business experience initially starting at Bain & Company.
She most recently spent six years with LeoVegas Mobile Gaming Group where she was Deputy CEO and Chief Marketing Officer.
She is also a board director of Nelly.com, the online fashion retailer which is part of NasdaqOMX-listed Qliro Group.
Louise Nylén added: “The payments world is going through an intense period with massive structural changes where providers like Trustly have a very interesting future.
“Trustly has a unique product, a high-quality service and a unique first-mover advantage – important success factors that made it very interesting for me to join and build a strong brand that appeal to merchants and consumers alike.
“I am looking forward to seizing the opportunities that lie ahead and contributing with my experiences from marketing and online retailing when entering new geographies.”
The firm recently released a new European-based study that discovered 94% of online sports betting and gaming players want instant access to their winnings.
