Iovation release report locating US with most evasive punters

Fraud prevention and authentication specialists iovation have found that punters in the US are using evasion techniques 119% more than those internationally.

The TransUnion company disclosed its analysis of more than half a billion online transactions global gambling customers from March 2018 to March 2019.

iovation discovered 4.13% of online gambling transactions stemming from the United States used evasion techniques in comparison to 1.89% from outside the US.

“There is indeed a pent-up demand in the U.S., where gamblers will go to rather extreme measures to try to get around restrictions to become a customer of a foreign gambling site,” said iovation executive vice president of corporate development and co-founder, Jon Karl.

The released findings show how gamblers in the US are bypassing system controls on gambling websites – such as trying to hide their location –  and apps in order to gain access to predominantly European gambling operators/websites.

In many countries and states, online casinos are restricted from accepting payments from US citizens and therefore are unable to offer them gambling services.

Some of the most obvious types of evasion techniques iovation has detected with online gambling transactions include the use of Tor browser, a private anonymous internet browser, and hiding behind a proxy.

The most prevalent option is mismatching geolocation to display their device in a different time zone, providing opportunities to gain access to sites banned in the US.

Karl continued: “Device intelligence has proven effective at detecting customers trying to play on gambling sites from which they are restricted.

“This will be essential for gambling operators launching in the U.S. that will need to comply with interstate regulations and limit play by geographic boundaries.”